This was one of my bigger projects. I was tasked to create the brand guide for the fictional gaming company Racer X. The goal of this company was appeal to a family friendly audience of young millennial families. I chose bright, simple colors and a cartoonish rounded font to really appeal to the kid demographic.
And this was the logo for RacerX. I made sure to bring it to life in several different versions, from full color, the monochrome to simple black and white.
